The concept of a dashboard is to provide a single place where all data and information pertaining to particular roles or functions within a business can be consolidated and presenting in an effective and informative manner.
The presentation of a dashboard needs to be very visual and provide a quick and effective way of seeing how specific services and products are performing within a business. As a business owner you will want to understand all aspects of your business operation, but with often so much information available the advantage of a dashboard is to be drawn to any issues or concerns that you need to be aware of, visually appealing and informative but quick and easy to access.
What you might need for a dashboard today will for sure be different to what you need for tomorrow, so the idea is to provide a solution which can evolve as your business evolves or as you begin to identify aspects of your business you want to monitor in more detail.